StrategyapprovedSpring objectives1 Mar – 5 MarSL
AudiencereviewAudience brief: career changers3 Mar – 12 Mar💬 2SL
Regen Studio, Story, Brand & Communications for Education and Social Impact Organisations
Stop marketing every programme and product like it's a separate thing.
We help education-focused organisations find the story at the heart of their work, and build the brand and communications system that carries it, connecting their mission, programmes, stories, content and campaigns into one clear narrative.
Instead of disconnected posts, launches and boosted ads, we co-create a system with you where every piece of communication is intentional, on-brand and tells the same story, so people understand what you do, why it matters and how to be part of it.
One story. One system. Every channel working together.
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Trusted by
Why we focus on education and learning
We believe education is the answer to many of the world's crises.
Every crisis we're living through is a symptom of the same deeper pattern: a civilization that forgot how to learn in relationship with the rest of life. Healing that isn't a matter of better curricula, it's a matter of regenerating our collective capacity to sense, adapt, and care for the whole. The schools, programmes, and platforms teaching differently are cultivating that capacity at the root, not just delivering content. That's why Regen Studio works exclusively with education organisations. Every learner reached, every classroom transformed, is a small act of cultural regeneration. Our job is making sure that work finds the people ready for it.
The real problem /
You don't have a content problem.
You have a disconnected marketing system.
You most likely have great programmes, a strong mission, talented people, lots of content, an active social presence, paid media, email, a website, and a whole marketing team, and still have no coherent system connecting any of it.
What actually happens
Programme
promotional post
boosted post
next programme
promotional post
boosted post
↻repeat, from zero
What should happen
Vision
story
audience
insight
positioning
offer
campaign
content
testing
paid
learning
next campaign, stronger
Everyone's doing their job, there just isn't a shared strategic layer connecting any of it.
Programme team
Knows the programme.
Marketing team
Finds out about it, has to promote it.
Social
Creates promotional content.
Paid
Boosts whatever appears to perform.
Promotes the programme.
Website
Contains the course information.
The result
Marketing activity without a marketing system.
And the bigger story, the reason your organisation exists in the first place, gets buried underneath the need to sell the next thing.
So how do we move from scattered marketing to a system that compounds?
The solution /
Eleven steps. Four layers. One system.
The same chain from the problem above — vision, story, audience, insight, positioning, offer, campaign, content, testing, paid, learning — turned into a repeatable system, built outward from who this is actually for.
01
Audience Intelligence
Everything starts here — what you're actually selling, who it's for, and how they already think about the problem.
01
UNDERSTAND · Course Intelligence
What are we actually selling — and what transformation does it create?
02
FIND THE PERSON · Audience + ICP
Who this is for, the situation they're in, the alternatives they're weighing.
03
UNDERSTAND THEIR WORLD · Psychology
What they already believe, fear and want — in their own language.
02
Concept Architecture
The unifying story and positioning that gives every asset a spine — the layer most agencies skip straight past.
03
Creative Assets
The concept becomes real across every channel it needs to reach people: social, email, and ad creative.
04
Conversion
What's working gets tested, tracked and scaled — so budget follows evidence, not guesses.
How we work together /
Not a content calendar. Not paid media. Not a funnel. Not a brand strategy.
The system that makes all of those things work together.
01 — One campaign, made coherent.
Campaign Concept Sprint
For organisations that need help with an immediate launch. A single campaign built through the full system — audience, concept, message, creative — so this one lands, and you can see the system at work before committing further.
Flagship02 — Your marketing, connected.
Marketing & Narrative System
The flagship engagement. We build the strategic operating system connecting organisation → audience → story → campaigns → content → testing → paid media — then hand it over, mapped in Content System Map, with training so your team runs it.
03 — The system, continuously evolving.
Ongoing Strategic Partner
We don't become your content agency. We become the strategic layer that helps decide what matters, what's prioritised, what story you're telling, what to test, what to learn, and what happens next. Especially powerful if you have a marketing manager but no senior strategic voice.
Not sure which one fits? That's what the discovery call is for.
Included with every engagement
Your system doesn't end up in a PDF. It lives on your map.
Everything we build together is set up in Content System Map, our own app. Your team sees how every post, email and ad connects to a programme and its launch date, and keeps planning on it long after we've gone.
- System mapStrategy, story, offers, campaigns, content, emails and reviews, connected
- A campaign per programmeTwo dates each: first content out, and launch
- Key postsOne idea, a caption for every platform, on the calendar
- This weekWhat goes out, what’s overdue and what needs a review
- Reviews & commentsRequest a review by email, approve or send back, with full version history
- A Monday emailYour team’s week, in everyone’s inbox at 7:00
StrategyWhy and for whom
NarrativeThe story
OfferWhat people say yes to
CampaignThe concept
ContentAcross channels
EmailJourneys
LearningReview & iterate
Strategy & story2/3 ready
NarrativeapprovedStory: You don’t have to start over8 Mar – 12 MarSL
April cohortlaunches 1 Apr
OfferapprovedApril cohort programme17 Mar – 1 AprSL
CampaignapprovedCampaign: Point your skills somewhere new3 Mar – 15 Apr💬 1SL
SocialscheduledSocial posts: skill stories448 posts17 Mar – 8 AprCSMara: project manager to garden networksJoost: teacher to learning designerWhy your skills transferEarly-bird ends Sunday
EssaydraftEssay: The skills you already have20 MarCS
Landing pagedraftLanding page: free skills guide4 Mar – 16 MarCS
AdideaAds: retarget guide readers22 Mar – 1 AprCS
EmaildraftWelcome sequence (5 emails)17 Mar – 1 AprEA
ReviewideaReview: April cohort15 AprSL
Summer workshoplaunches 14 Jun
OfferideaSummer workshop24 May – 14 JunSL
CampaigndraftCampaign: Learn in public10 May – 28 JunSL
SocialideaSocial posts: summer24 May – 21 JunCS
Hover a box to trace its connections.
Team plan included, for life. Normally $16/month, or $9/month billed yearly. Up to 3 people.
Non-profit or grassroots organisation? Content System Map is free for you, with or without an engagement.
The old model vs. the new model /
Most agencies are built for volume.
We're built for depth.
In an age of AI-generated content, the most valuable thing a studio can offer is genuine human attention, embedded understanding, and story-driven craft. We work exclusively with organisations in education, learning innovation, and social impact doing work that's actually meaningful. We don't take briefs from organisations looking to dress up marketing-as-usual in mission-driven language.
A working team with 15+ years of combined experience across communications, media, digital marketing and creative campaigns — not a strategist handing off to a media buyer who's never read the brief.
Most agencies build for dependency: retainers with nothing tied to outcomes, misaligned from day one. We build for capability transfer — you keep what we build, and either your team runs it or someone from ours embeds until you're ready to.
If we're taking you on, we believe your programme is sitting below its potential — and the gap is closeable.
≠
Old modelDoes the work. Hires an agency. Becomes dependent on it.
- ↳ Organisation does meaningful work
- ↳ Hires an agency or freelancer to communicate it
- ↳ Agency produces the communications
- ↳ Organisation becomes dependent on the agency to keep producing it
✦
Regen StudioWe help you find your unifying story and build the narrative systems that carry it into the world.
- ↳ Organisation has meaningful work
- ↳ We help uncover the unifying story
- ↳ We build the narrative + digital infrastructure where needed
- ↳ We transfer capability — your team carries it forward, or someone from our team embeds with you if you don't have the capacity yet
- ↳ You keep the system, live in Content System Map, not a slide deck that goes stale
For Non-Profits & Grassroots Orgs
The most important work shouldn't be held back by budget.
If you're a non-profit or grassroots organisation working on climate, education, or community wellbeing, we offer flexible sliding-scale investment.
Reach out — let's find a way to work together →Not quite there yet?
Still shaping the programme, or haven't found the story yet?
A full engagement is the wrong place to start without a clear offer or story to build the system around. The Campaign Concept Sprint is a lower-commitment entry point — one campaign, made coherent, in a matter of weeks — regardless of whether we continue working together after.
Frequently asked /
The questions
we actually get.
Start here /
Start with an
outside read
We offer a complimentary outside read, a short, honest look at your current narrative and communications presence with no pitch attached. If there's a fit, we'll suggest what that might look like.
Regen Studio
Hong Kong · GMT+8